Title Optimal pricing strategy in uncertain dual distribution channel with retail services Type of Research Article Keywords Marketing, Decision-making, Operations management, Modeling, Supply chain management, Game theory Abstract The aim of this paper is to study the optimal pricing decision in a supply chain with a dual distribution channel in a centralized and decentralized decision-making systems and investigate the economic impact of retail services on pricing behaviors with respect to the power structures. Researchers (First Researcher)، Alireza Ghaffari-Hadigheh (Second Researcher)