مشخصات پژوهش

صفحه نخست /Optimal pricing strategy in ...
عنوان
Optimal pricing strategy in uncertain dual distribution channel with retail services
نوع پژوهش مقاله چاپ شده
کلیدواژه‌ها
Marketing, Decision-making, Operations management, Modeling, Supply chain management, Game theory
چکیده
The aim of this paper is to study the optimal pricing decision in a supply chain with a dual distribution channel in a centralized and decentralized decision-making systems and investigate the economic impact of retail services on pricing behaviors with respect to the power structures.
پژوهشگران سعید فرهام نیا (نفر اول)، علیرضا غفاری حدیقه (نفر دوم)